The Creator Economy: A guide for impact investors

May 04, 2023
  • Description

The "creator economy" is the online ecosystem of platforms, products and services that enable independent content creators to make their work, build their audiences, monetize their ideas, and manage their careers. Technology is transforming how creative work is produced, distributed, compensated, and enjoyed — while simultaneously expanding who gets to tell their stories and who sees their own experiences represented online. Upstart Co-Lab believes impact investors can play a role to ensure the values of diversity, equity, inclusion and access are prioritized in this rapidly growing sector.

The latest in a series of deep dives into key creative industries, this report looks at a fast-growing segment of Upstart Co-Lab's pipeline of impact investment opportunities in the U.S. creative economy.