As digital audiences expand and move beyond news websites to social media, mobile apps, podcasting and even email newsletters, news publishers are making an effort to be in those places as well. This often means, though, ceding more control to tech companies such as Apple and Facebook, both financially and in the ability to systematically measure one's reach.The lack of consistent digital metrics also makes it harder to get a sense of the online news audience as a whole across the myriad of digital news providers and platforms. But a combination of audience analytics, survey data and auditing of publishers' digital practices can give at least a sense of this evolving space.Together, these various data sources suggest that audiences are continuing to turn to digital sources for their news, and the momentum is driven by users on their mobile devices rather than on their desktops. And with the majority of U.S. adults now getting news on social media, publishers are making an effort to be present in a variety of social media settings; a closer look at the publishing practices of digital-native news sites shows that this is true not only for Facebook and Twitter, but for Snapchat and Instagram as well.
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