Millennials, Generation Z, and Northwest Arkansas

Jun 23, 2021
  • Description

During the Summer of 2020 and Spring of 2021, in the midst of a global pandemic and protests around racial justice, The Walton Family Foundation embarked upon a study of what young Americans thought about their own futures: their prospects for success, what they want out of life, and what they fear will stand in their way. As part of the Walton Family Foundation's work in its home region, Northwest Arkansas, they also sought to understand how Generation Z and Millennials talk about where they want to live and why - in their own words. During May 2021, they commissioned three focus group discussions with teenagers aged 13 through 18 living in Northwest Arkansas to cover these topics.This report synthesizes the findings of those original nationwide research efforts with the focus groups to better illuminate what kinds of communities Millennials and Generation Zers - particularly those in Northwest Arkansas - seek to create.