Creating Value for All: Strategies for Doing Business With the Poor

Jan 01, 2008
  • Description

This report explains the U.N.'s Growing Inclusive Markets Initiative, and presents 50 case studies prepared for the Initiative by researchers from developing countries. These studies demonstrate the successful pursuit of both revenues and social impact by local and international small- and medium-sized companies, as well as multinational corporations. Highlights strategies used to overcome the most common obstacles to doing business with the poor, as well as two new tools: a strategy matrix to help find potential solutions to common constraints, and heat maps that identify opportunities by depicting access to water, credit, electricity or telephone service in specific geographical areas.