• Description

This discussion guide contains six sets of questions designed to help foundations, and the nonprofit organizations they support, to plan effective communications campaigns. The questions are excerpted from the paper, Communications for Social Good, by Susan Nall Bales and Franklin D. Gilliam, Jr., and cover the key elements in the design of successful campaigns: defining the problem, audience, messenger, medium, and evaluation strategy. The questions are included here for the convenience of readers who wish to use them for individual review or group discussion purposes. 

Communications for Social Good - Discussion Guide