College Sports 101: A Primer on Money, Athletics, and Higher Education in the 21st Century

Oct 26, 2009
  • Description

Provides an overview of trends in college sports in terms of expenses, revenues, construction, cost containment, Title IX and Olympic sports, commercialism, and links between donations and prospective students and between athletics success and revenue.

College Sports 101: A Primer on Money, Athletics, and Higher Education in the 21st Century