Bikes Belong Survey: The Size and Impact of Road Riding Events

Nov 01, 2009 | by
  • Description

Recreational road bicycling events are common all across the United States, but their total size and impact is unknown. Bikes Belong conducted a survey of U.S. recreational bike-event promoters in order to estimate the size, number, and direct economic impact of these rides in 2008, and also to learn more about how these events affect communities and causes nationwide. Findings include:

  • More than 1,700 U.S. recreational road riding events were organized in 2008
  • More than 1 million Americans participated in recreational road riding events in 2008
  • Total 2008 revenue from recreational road riding events topped $240 million
  • Two-thirds of these '08 rides were tied to a cause, raising nearly $200 million total
  • Riders spent nearly $140 million on food, lodging, and other purchases at these events