• Description

What do successful bicycle safety campaigns have in common, and what tactics should be used in the future to achieve success? To help answer this, Bikes Belong conducted a review of campaigns, primarily used in the U.S. Important conclusions include:

  • Emotional campaigns are more effective at increasing safety than informational campaigns.
  • Safety campaigns that personalize and humanize cyclists without creating fear are ideal.
  • Messages should be targeted at wide audiences that include both motorists and cyclists.