What do successful bicycle safety campaigns have in common, and what tactics should be used in the future to achieve success? To help answer this, Bikes Belong conducted a review of campaigns, primarily used in the U.S. Important conclusions include:
Emotional campaigns are more effective at increasing safety than informational campaigns.
Safety campaigns that personalize and humanize cyclists without creating fear are ideal.
Messages should be targeted at wide audiences that include both motorists and cyclists.
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