Attitudes to Paying for Online News

Aug 01, 2017
  • Description

The Reuters Institute for the Study of Journalism, at the University of Oxford, commissioned Kantar Media to conduct exploratory qualitative research into consumer attitudes towards paying for news in online environments. The research was required to inform the Digital News Report 2017 and to deliver rich illustrative material to bring findings to life.

The shift to digital access is having a big impact on the news industry around the world, with the business model of many news organisations coming under increasing strain. The qualitative research explored different future funding propositions for the news industry, as well as consumer awareness of the news industry's funding challenges.