Assessing the Covered California Online User Experience

May 14, 2014
  • Description

The Affordable Care Act (ACA) provides an unprecedented opportunity to expand enrollment in health coverage for all Americans. It mandates a single, streamlined online application for Medicaid (Medi-Cal in California), premium tax credits, cost sharing reductions, and participating qualified health plans. Simplfied income counting rules and federal ACA implementation guidance ensure the vision of a first class customer experience when enrolling in either public or private coverage. To help realize this vision in California, the California HealthCare Foundation funded an online consumer usability assessment of CoveredCA, the state's health insurance marketplace.