6th Global Media Monitoring Project

Jul 13, 2021
  • Description

The emergence and rapid proliferation of Covid-19 made the 2020 implementation of the Global Media Monitoring Project (GMMP) the most extraordinary since the initiative's inception in 1995. Yet, despite the pandemic, the number of participating countries, media and stories monitored was the highest ever. GMMP 2020 was implemented in 116 countries and covered 30,172 stories published in newspapers, broadcast on radio and television, and disseminated on news websites and via news media tweets. Twenty-five percent of stories in the sample carried a coronavirus sub- or principal theme. A tweak in the methodology still made it possible to analyze the stories along the classic GMMP major topic categories of politics & government, economy, science & health, social & legal, crime & violence and celebrity/media/arts & sports. The GMMP 2020 topics' structure carved out a seventh major topic "gender & related", in which to cluster stories specific to sexual harassment, rape, #MeToo and similar gender-specific stories.