• Description

In this study, we conducted three separate but similar analyses in order to determine which factors influence the content produced by HSMers. The first analysis separated HSMers in to groups based on the number ofposts they produced. The second analysis separated HSMers based on their number of followers. The final analysis separated HSMers in to distinct 'neighborhoods' using a network-­‐analysis approach based on their follower networks.

2013 Research Report: Measuring Blog Engagement and Social Impact