The 2013 Fundraising Effectivenes Project Report summarizes data from 2,840 survey respondents covering year-to-year fundraising results for 2011-2012. The report shows that:
Gains of $769 million in gifts from new, upgraded current, and previously lapsed donors were offset by losses of $735 million through reduced gifts and lapsed donors. This means that, while there was a positive $34 million net growth-in-giving, every $100 gained in 2012 was offset by $96 in losses through gift attrition. That is, 96 percent of gains in giving were offset by losses in giving.
Gains of $866,000 in new and previously lapsed donors were offset by losses of 909,000 in lapsed donors. This means that there was a negative (44,000) growth-in-donors and every 100 donors gained in 2012 was offset by 105 in lost donors through attrition. That is, 105 percent of the donors gained were offset by lapsed donors.
Growth-in-giving performance varies significantly according to organization size (based on total amount raised), with larger organizations performing much better than smaller ones.
The largest growth in gift dollars/donors came from new gifts/donors, and the pattern was most pronounced in the organizations with the highest growth-in-giving ratios.
The greatest losses in gift dollars came from lapsed new gifts, particularly in the organizations with the lowest and highest growth-on-giving ratios. the greatest losses in donors came from lapsed new donors in all growth-in-giving categories.
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