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The Millennial Impact Report: 10 Years Looking Back

July 26, 2019

This report summarizes findings from a decade of surveys conducted after the Millennial Impact Project was launched in 2009 to explore how Americans born between 1980 and 2000 engage with causes. This research – which created the largest body of data and analysis on how U.S. millennials interact with causes – demonstrates why and how the nation's youngest generation of adults has engaged in doing good, how they have changed philanthropy, what they expect of the public, private, nonprofit and government sectors in addressing societal challenges and the consequences of ignoring their powerful influence. 

The 2016 Millennial Impact Report: Wave 1 Trends

June 21, 2016

There are few events in the United States that make social issues and affiliated causes - including those who support and those who oppose them - as public and popular as presidential election cycles.The 2016 Millennial Impact Report investigates how millennials' cause engagement behaviors may change during an election year, and how these changes may be influenced by important demographics such as their political ideologies, geographical location, age and race/ethnicity or by the emerging candidates for election.This year's study examines trends related to millennial cause engagement through 2016 leading up to Election Day. Trends from Wave 1 of the study (March to May 2016) are now available for download.

Cause, Influence, and The Next Generation Workforce: The 2015 Millennial Impact Report

June 25, 2015

For the 2015 Millennial Impact Report, we studied the relationships between Millennial employees and their managers as well as how those relationships influence engagement in company-sponsored cause work.Through this year's research, we've developed greater insight into the preferences of Millennials and managers when it comes to volunteering, donating and participating in cause work through their company. We've organized our findings and the following key statistics into three sections: Give, Serve and Inspire. Give includes attitudes and preferences for making charitable donations through formal workplace giving campaigns and similar donation drives. Serve deals with employee volunteerism, including employee preferences, managerial attitudes and examples of company volunteer actions. Finally, Inspire explores the relationships that influence employees and managers to volunteer and donate through company cause work.

Inspiring the Next Generation Workforce: The 2014 Millennial Impact Report

November 1, 2014

Since 2009, the Millennial Impact Project has focused on Millennials' preferences when engaging with causes. By allowing Millennials to describe how they wish to give and help causes, organizations have been better able to reach them.For the next phase of the Millennial Impact Project, beginning with the 2014 Millennial Impact Report, the research will focus primarily on Millennials' preferences in the workplace -- how they engage with their company and what they look for in corporate cause work, with "cause work" meaning the programs and initiatives companies execute that help people and communities. As this year's study explores what motivates Millennials to engage in company cause work, the findings are separated into three general themes: culture, relationships and resources. These themes categorize the main assets cause work generates for a company. Culture describes how cause work shapes today's hiring process and the overall work culture companies are trying to establish. Relationships encompasses the interpersonal bonds coworkers build as well as the relationships Millennials have with causes and their employer. And, finally, Resources details the assets (financial, time, skill, etc.) Millennials use to benefit a cause.

2013 Millenial Impact Report, The

July 16, 2013

This year, Achieve gathered information from an online survey distributed to Millennials through 14 research partners, and, for the first time, conducted usability testing of nine nonprofits' online presence that included video feedback. The top takeaway: Millennials first support causes they are passionate about (rather than institutions), so it's up to organizations to inspire them and show them that their support can make a tangible difference on the wider issue. The question for nonprofits becomes then: How can we fully invest in this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving?

Closing the Expectations Gap 2009

February 13, 2009

Presents findings from a 2008-09 state-by-state survey of progress in aligning standards, graduation requirements, assessments, data systems, and accountability systems with colleges' and employers' expectations. Charts trends and lists resources.

Out of Many, One: Toward Rigorous Common Core Standards From the Ground Up

July 31, 2008

Analyzes high school standards for English in twelve states and math in sixteen states designed for college- and career-readiness. Examines their alignment with the American Diploma Project's benchmarks for common core standards. Discusses implications.

Ready or Not: Creating a High School Diploma That Counts

February 10, 2004

Describes the American Diploma Project's benchmarks for English and math skills needed for high school graduates to succeed in college or high-growth jobs. Outlines how states, the federal government, colleges, and businesses can help align standards.