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Next Gen Donors: Respecting Legacy, Revolutionizing Philanthropy

July 19, 2013

The next generations of major philanthropists come from "Gen X" (born 1964-1989) or "Gen Y/Millenial" (born 1981-2000). Although they are a relatively small group, they will inherit over $40 trillion; donate much of it; and shape the future of philanthropy. Results were drawn from a national online survey (310 total responses) and 30 in-depth interviews, to find out how next gen donors express themselves and their philanthropic strategies (as opposed to summarizing what others have said about this influential group). Study participants ranged in age from 21 to 40 when the study was conducted in 2012. KEY FINDINGS:1. Driven by Values, Not Valuables. They are mindful of their inherited privileges and respectful of their family's legacy. This group of donors uses new philanthropic and investing tools. 2. Impact First: They want impact they can see, and they want to know that their own involvement has contributed to that impact. They want to use any necessary strategies, assets, and tools -- new or old -- for greater impact.3. Time, Talent, Treasure, and Ties: They want to meaningfully participate by sharing their personal and professional talents, and through collaboration with peers, with whom they are highly networked. 4. Crafting Their Philanthropic Identities: Many are in their twenties and developing a sense of themselves in tandem with who they are as donors. They learn and grow by seeing and doing. Their philanthropic identity formation matters societally to all who are affected by major philanthropy.

Next Gen Donors: Shaping the Future of Philanthropy

February 6, 2013

GrantCraft is pleased to partner with 21/64 and the Johnson Center for Philanthropy at Grand Valley State University in this analysis of their research on next generation donors.A relatively small group of Generation Xers and Millennials will inherit over $40 trillion in wealth, much of that designated for philanthropy. In first-of-its-kind research, the Johnson Center and 21/64 examined a key segment of the next generation of major donors in the United States. Through a national online survey and in-depth interviews, they explored themes including philanthropic orientation, priorities, strategies, decision-making, and activities.21/64 and the Johnson Center invited GrantCraft to do a parallel analysis of its interviews to draw out the "practical wisdom" of 30 next generation major donors. This GrantCraft companion guide captures what study participants found to be distinctive about themselves and their peers. It aims to increase understanding and stimulate discussion about Gen X and Millennial major donors -- the generations that have the potential to be the most significant philanthropists in history.HighlightsHunger for engagement: grantees, families, peers, other fundersNew ways of learning: ideas, approaches, and peopleImportance of now: deep interest in applying their skills sooner rather than laterWhat's in the Guide?In their own words: GrantCraft joined 21/64 and the Johnson Center for Philanthropy in listening to and reflecting upon the voices of a selected group of major donors in their 20s and 30s.Hunger for engagement: In their interviews, study participants expressed a desire to be hands-on philanthropists -- with their grant recipients, their approach to issues, their families, their peers, and other funders.New ways of learning: Generation X and Millennial interviewees described generational differences in the ways they learn about new ideas, approaches, and people.Importance of now: This group of next generation donors highlighted their deep interest in helping and applying their skills sooner rather than later.How to use this guide: These starter questions can be used to promote dialogue for audiences including next generation donors; family, community, and private foundations; donor advised funds; philanthropy networks; advisors; and researchers.

#NextGenDonors: the future of Jewish giving

January 1, 2013

This report seeks to better understand what kind of philanthropy can be expected from the rising generations of major Jewish donors in Generations X and Y. It examines the ways Jewish next gen donors think about and experience philanthropy, how they learn about giving, are motivated to give, and want to approach their own philanthropy. With bibliographical references.