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The Millennial Impact Report: 10 Years Looking Back

July 26, 2019

This report summarizes findings from a decade of surveys conducted after the Millennial Impact Project was launched in 2009 to explore how Americans born between 1980 and 2000 engage with causes. This research – which created the largest body of data and analysis on how U.S. millennials interact with causes – demonstrates why and how the nation's youngest generation of adults has engaged in doing good, how they have changed philanthropy, what they expect of the public, private, nonprofit and government sectors in addressing societal challenges and the consequences of ignoring their powerful influence. 

The 2016 Millennial Impact Report: Wave 1 Trends

June 21, 2016

There are few events in the United States that make social issues and affiliated causes - including those who support and those who oppose them - as public and popular as presidential election cycles.The 2016 Millennial Impact Report investigates how millennials' cause engagement behaviors may change during an election year, and how these changes may be influenced by important demographics such as their political ideologies, geographical location, age and race/ethnicity or by the emerging candidates for election.This year's study examines trends related to millennial cause engagement through 2016 leading up to Election Day. Trends from Wave 1 of the study (March to May 2016) are now available for download.

Cause, Influence, and The Next Generation Workforce: The 2015 Millennial Impact Report

June 25, 2015

For the 2015 Millennial Impact Report, we studied the relationships between Millennial employees and their managers as well as how those relationships influence engagement in company-sponsored cause work.Through this year's research, we've developed greater insight into the preferences of Millennials and managers when it comes to volunteering, donating and participating in cause work through their company. We've organized our findings and the following key statistics into three sections: Give, Serve and Inspire. Give includes attitudes and preferences for making charitable donations through formal workplace giving campaigns and similar donation drives. Serve deals with employee volunteerism, including employee preferences, managerial attitudes and examples of company volunteer actions. Finally, Inspire explores the relationships that influence employees and managers to volunteer and donate through company cause work.

Inspiring the Next Generation Workforce: The 2014 Millennial Impact Report

November 1, 2014

Since 2009, the Millennial Impact Project has focused on Millennials' preferences when engaging with causes. By allowing Millennials to describe how they wish to give and help causes, organizations have been better able to reach them.For the next phase of the Millennial Impact Project, beginning with the 2014 Millennial Impact Report, the research will focus primarily on Millennials' preferences in the workplace -- how they engage with their company and what they look for in corporate cause work, with "cause work" meaning the programs and initiatives companies execute that help people and communities. As this year's study explores what motivates Millennials to engage in company cause work, the findings are separated into three general themes: culture, relationships and resources. These themes categorize the main assets cause work generates for a company. Culture describes how cause work shapes today's hiring process and the overall work culture companies are trying to establish. Relationships encompasses the interpersonal bonds coworkers build as well as the relationships Millennials have with causes and their employer. And, finally, Resources details the assets (financial, time, skill, etc.) Millennials use to benefit a cause.

The Craft of Incentive Prize Design: Lessons from the Public Sector

June 19, 2014

In the last five years, incentive prizes have transformed from an exotic open innovation tool to a proven innovation strategy for the public, private and philanthropic sectors. This report offers practical lessons for public sector leaders and their counterparts in the philanthropic and private sectors to help understand what types of outcomes incentive prizes help to achieve, what design elements prize designers use to create these challenges and how to make smart design choices to achieve a particular outcome. It synthesizes insights from expert interviews and analysis of more than 400 prizes

How Giving Contests Can Strengthen Nonprofits and Communities

March 1, 2012

Presents a case study of Give to the Max Day: Greater Washington, its financial performance and impact on area nonprofits' relationships with donors, capacity building, and the sector. Outlines successful strategies and tips for nonprofits and organizers.

America's Giving Challenge 2009: Assessment & Reflection Report

July 15, 2010

Based on a survey of participants and "conversational case studies," outlines lessons learned about social media outreach and giving contests, such as winners' common attributes, fundraisers' online media adoption, and best practices in vetting contests.

All Volunteer Force: From Military to Civilian Service

November 11, 2009

Presents survey findings on the transition to civilian life of veterans returning from Iraq and Afghanistan and their willingness and capacity to serve their communities. Suggests national, state, and local actions to increase volunteer opportunities.

An Inequitable Invitation to Citizenship: Non-College-Bound Youth and Civic Engagement

October 30, 2009

Examines the difference in pathways to civic participation for non-college-bound youth and youth headed to or in college. Outlines a framework for providing a continuum of supportive strategies from childhood into the mid-twenties to address disparities.

America's Giving Challenge: Assessment and Reflection Report

June 22, 2009

Provides an overview of Case's 2007-08 online Giving Challenge and its impact on grassroots fundraising. Outlines the types of participating causes, charities, and donors; characteristics of successful efforts; lessons learned; and recommendations.

The Index of Global Philanthropy 2008

June 12, 2008

Provides an annual update on the sources and scope of U.S. and international private giving to the developing world. Highlights trends in government aid, private philanthropy and investment, public-private partnerships, and social entrepreneurship.

Engaged for Success: Service-Learning as a Tool for High School Dropout Prevention

April 30, 2008

Outlines service-learning -- learning through investigating a community problem, planning a solution, taking action, and reflecting on results -- as a strategy to reduce dropouts, prepare students for college, and instill civic responsibility.