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America's Giving Challenge 2009: Assessment & Reflection Report

July 15, 2010

Based on a survey of participants and "conversational case studies," outlines lessons learned about social media outreach and giving contests, such as winners' common attributes, fundraisers' online media adoption, and best practices in vetting contests.

America's Giving Challenge: Assessment and Reflection Report

June 22, 2009

Provides an overview of Case's 2007-08 online Giving Challenge and its impact on grassroots fundraising. Outlines the types of participating causes, charities, and donors; characteristics of successful efforts; lessons learned; and recommendations.